Step-by-step instructions to create campaigns to push dynamic content to your Visitors
Use case
With campaigns, we give you the power to manage dynamic content displayed on your portals.
You can use campaigns for different use cases like events, advertising, or information.
Events: If you host a special event and want your customers to know about it, push a campaign, and you can bind it to a period
Advertising: Launch advertising campaigns quickly on your guest's Wi-Fi. Could you target them to your new visitors or reward regulars with a special offer?
Information: Communicate on essential topics through the rich channel of your guests' Wi-Fi. Campaigns are flexible. You can be pretty specific and show a campaign only in the evening and only for your guests who sign in with Facebook at one of your locations to invite them to an event that night. You could retarget them with a Facebook event to engage them further.
Prerequisites
You need a compatible portal to display your campaigns. To activate this module on your account, don't hesitate to contact your Support team (see How to contact your support?).
1. Create your campaign
Navigate to the Cloudi-Fi Admin user interface (UI) and go to "Portals > Campaign"
Then select "New Campaign"
- Name: your Campaign name
- Type: your Campaign position.
There are several positions and options available to display campaigns on your portals. When you assign a campaign to a slot, it will be displayed in the relevant spot on your portal based on your campaigns configuration. We offer a tailor-made experience for your campaigns management.
If more than one campaign is assigned to a slot, you can choose between a randomized campaign or display them in a grid pattern based on the configuration you established with us.
Then click on "Let's start"
2. Set your Campaign content
Effective targeting ensures your promotional messages are delivered to the most receptive audience. To facilitate this, our campaign creation tool is intricately designed and equipped with various options that enable you to fine-tune your campaigns with precision. This capability makes sure that your marketing efforts are directed specifically toward visitors most likely to show interest in your offering.
Depending on your message, you can convey your message in a different form.
- Image or Video will be resized fluidly to fit the template it's put into while maintaining its ratio.
- Plain text can replace or go after a picture. For instance, you can use it to let your guests know about a particular event. It is possible to open a text popup to display a long text in a friendlier user interface for your guests.
- File download, this way, you could allow your guests to download a coupon.
- External URL, to get your users to if they click on your campaign. Beware that this option is only possible after authentication and will not be available on signup pages
3. Location-Based Targeting
Selective Location Visibility: In the positioning step, choose specific countries or cities where you want your campaign to be visible, enabling highly focused country or city-specific campaigns.
4. Audience Targeting Options
- Guest Type Filtering: Tailor your campaign to new or returning guests, perfect for implementing a reward program for loyal visitors.
- Authentication-Based Targeting: Select campaigns based on the user's authentication method, whether email or social networks, to complement your multi-channel strategy.
- Device-Specific Campaigns: Adjust your campaign for different devices, utilizing SMS for mobile users and taking advantage of larger screens for computer users.
5. Positionning
- Page (for "Banner" , "Background" , Splash" types): select if you want to display your Campaign in "Sign-up page" or "Landing page" or both ("Every pages")
- Slot (for "Banner" types): select where you want to display your Campaign ("Header" or "Footer")
6. Planning your campaign
- Scheduled Timing: Set specific start and end dates for your campaign, keeping in mind the start date is inclusive, but the end date is exclusive.
- Hourly Limits: Choose to display your campaign only during certain hours, ideal for aligning with specific events as they occur.
- Day-Specific Campaigns: Opt to show your campaign on selected days, such as weekends, to target the right audience at the right time.
7. Update your existing campaigns
You can manage all your campaigns on the campaigns list page. It is the entry point to everything you can do with campaigns and it has a bunch of nice features to offer. If you click on a particular campaign, it will open the details pane. It contains all the targeting information for this campaign, its positioning on the template, a thumbnail of the media associated if there is one and a reporting that shows you how your campaign fares over time.
By clicking on the pen, you can edit your campaign, modify it to suit your needs better, and increase its popularity.
If you don't need a campaign anymore, just click on the trashcan to delete it.
What's next?
Congratulations, you are now able to create and customize a campaign to push dynamic content to your Visitors.