Targeting is important. Getting the right message to the right person is essential. That's why we offer many options in the campaign creation tool to show it only to the visitors that you think may be interested.

Planning

You can set your campaign to start and end on particular dates. Note that the start date is inclusive while the end date is not.

You can also limit your campaign to some hours. This way, you could only show an event campaign while the event is occurring.

Another option is to show your campaign only on specific days, like the weekends, for instance.

Audience

It is possible to filter and display your campaign only to new or returning guests. The most common use case would be a reward program for faithful visitors.

You can also target a specific authentication mode like email or social networks. This way, you can combine your campaign with other channels.

Finally, you may limit to specific devices. Mobile users can receive SMS immediately, while computer users have more giant screens.

Location targeting

In the positioning step, you can select the locations you want your campaign to appear.
Country or city-specific campaigns are possible by selecting only the locations that match your needs.

Of course, you can mix all these filters to get the perfect targeting for your campaign.